I've been writing about the mattress business for quite some time now, and along the way I've picked up a good idea of how all the main brands work. Each of the best mattress companies has its own approach to sales, and by now I can tell pretty quickly whether a particular deal is something new and exciting or a standard offering.
There's one particular deal, though, that I always notice but then dismiss pretty much instantly. It's from Brook + Wilde, and it's a regular alternative to its percentage discount, instead offering you a free iPad with your mattress. In terms of deals, to me it's so out there that it simply doesn't compute; my inner cynical nerd insists that it can't possibly be as good a deal as a straight discount, and I move on to working out how much of a discount the current percentage deal is worth.
