Over two-thirds of online shoppers (67%) have become desperate to bag a bargain amid the cost-of-living crisis – but have fallen victim to sneaky sales tactics such as fake reviews and “last chance to buy” pressure selling.
A third of adults have rushed to snag a low-cost item online – only to realise it wasn't the best deal, and they have spent money they couldn't afford.
And this rises to 48% of young shoppers, aged 18-34, who have been lured in to such tactics and realised their error too late – with 56% of this age group parting with more cash than they could comfortably afford.
