
The poll of 2,009 dads aged 33 and over with sons aged 18 plus found 65 per cent want them to be more confident speaking about health than they are, with seven in 10 wishing health chats could be as commonplace as talking about sport.
One in three dads said they wouldn’t know how to start a sensitive health conversation. Similarly, 17 per cent admitted they struggle to chat about men’s health because they find it awkward and uncomfortable.