Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair.
According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California.
