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TV Tech

George Winslow

NBCU Is Partnering with Blockgraph to Improve First Party Data

NBCU NBCUniversal

Vortex

NEW YORK—Blockgraph and NBCUniversal have announced a new partnership to enhance the use of first-party data in ad campaigns.

As part of the agreement, Blockgraph, which is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount, will be integrated into NBCU’s One Platform ad technology stack.

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