
A new luxury patisserie named Naya is set to open in Mayfair this March. Founded by brothers Can and Cengizhan Ayan — from the family behind famed Turkish chocolatier Pelit — the space on North Audley Street opens in partnership with British designers India Hicks and Anna Goulandris.
Naya, in Arabic (among other languages) roughly translates to mean “new” or “fresh” and incidentally is the founder's last name spelled backwards.