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The Independent UK
The Independent UK
National
Simon English

Nationwide named best brand for customer service in UK

  • Nationwide has been named the UK's best-performing brand for customer service, achieving a score of 87.3 out of 100 in the latest UK Customer Satisfaction Index.
  • For the first time since 2008, banks and building societies have collectively surpassed retailers in customer service rankings, marking a significant turnaround for the financial sector.
  • The banking sector's improved performance is attributed to years of investment in technology and staff training, stronger competition, and the introduction of the Financial Conduct Authority's Consumer Duty rules.
  • Overall customer satisfaction in the UK has risen for a fourth consecutive reporting period, though the pace of improvement has slowed sharply over the past six months.
  • Despite the improvements in customer service, consumer confidence is weakening, with fewer people feeling better off and a growing proportion believing it is a bad time to make major purchases.

IN FULL

Nationwide named UK’s best brand for customer service as banks overtake retailers for first time

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