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Evening Standard
Evening Standard
Business
Daniel O'Boyle

Nationwide ad starring Dominic West is ‘misleading’, watchdog says

Dominic West Nationwide Santander

The ads watchdog has banned an advertisement from building society Nationwide - in which Dominic West portrays a greedy banking boss - as it ruled the UK’s top building society was “misleading” about branch closures.

The advertisement attracted 282 complaints to the Advertising Standards Authority (ASA), likely enough to make it one of the top-10 most-complained-about adverts of 2024, including a complaint from high-street bank Santander.

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