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The Economic Times
The Economic Times
Business

National Medical Commission bans doctors & hospitals from using AI-generated patient testimonials, fake cure claims in medical ads

Under new ethical advertising guidelines issued by the National Medical Commission (NMC) on Tuesday and effective immediately, doctors and hospitals are strictly prohibited from using artificial intelligence to generate patient testimonials, fabricate clinical outcomes, or create promotional material. The regulation also bans healthcare providers from paying to manipulate search engine and app rankings.

Crackdown on AI content and unverified claims

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