Indian handlooms have always enjoyed a popular status around the world, but the indigenous handlooms got an actual push when the India Handloom brand was launched by the Hon’ble Prime Minister of India, Narendra Modi on the occasion of the first National Handloom Day on August 7, 2015.
While the Handloom Mark Scheme was launched by the government of India back in 2006 to provide assurance to the consumers about authenticity of handloom products, it somehow missed covering the aspect of product quality assurance. That's where came the idea for creation of the India Handloom brand, as an initiative for branding of high quality handloom products with zero defects and zero effect on the environment.
