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Evening Standard
Evening Standard
Business
Jonathan Prynn

National Express’ new name is bland and meaningless. Get used to it.

Call me old fashioned but I am not a natural fan of company names that have been part of the corporate landscape most or all of my life being dumped for meaningless collections of letters.

So I am feeling quite grumpy about the imminent supplanting of the National Express moniker to make way for “Mobico Group” Ugh. Sounds like a toy brand.

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