Meghan Markle is facing renewed scrutiny in the US after OK! reported on Friday, March 6, that Netflix had ended its support for her As Ever lifestyle brand, with statements from both the streamer and the company indicating the partnership had reached its end. The more pointed claim, that the Duchess of Sussex was presenting a commercial setback as a strategic choice, came from online critics responding to reports that the split was described as 'mutual.'
The report stated that an industry source told another outlet on Friday that continuing the arrangement no longer made sense after Netflix had already cancelled Markle's series after just two seasons. A separate report, also cited by OK!, said Markle, 44, was 'relieved' to have 'complete control' of As Ever and felt the brand had been constrained by a cautious corporate partner. This is the hinge on which the controversy turns, as the formal statements are measured while the surrounding commentary is far from restrained.
