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TV Tech
TV Tech
TVT Staff

NAB Show Exhibitor Insight—Imagine Communications

Imagine NAB Show
Imagine.

TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show?

STEVE REYNOLDS: The 2024 NAB Show is going to feature a number of technologies and solutions that focus on the rapidly evolving CTV segment, which includes streaming, FAST and AVOD. The focus of those trends is going to shift this year from technical enablement toward a more business-savvy view of “how can we do this profitably?” We’ve all seen the broad industry move toward ad-supported models for CTV, so that will be a key topic this year.

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