The city which is ranked among the leading tourist destinations in the country and the world got a new logo besides a tagline that will be used for brand promotion. A mascot called Gajju which features an elephant with Mysuru Petha and clad in “panche” or dhoti, has also been created to depict and connect to the “soul of Mysuru” and to which everyone can relate to.
The logo and the tagline were released here on Sunday by Minister for Tourism H.K. Patil and it encompasses two caparisoned elephants juxtaposed with the mythical bird Gandabherunda which was also the insignia of the erstwhile Mysuru Kingdom. The logo is accompanied by the tagline “Our Heritage Your Destination” and will be used in all promotional activities pertaining to Mysuru tourism. The Minister said it was a major step forward to promote Brand Mysuru at an international level besides driving domestic tourists as well, Mysuru was endowed not only with the palace which is universally recognisable but the region was also rich in culture, heritage, wildlife all of which should be promoted.
The objective of creating a logo and a tagline was to create a brand identity for Mysuru to establish a distinctive image that sets the city apart and to make it instantly recognisable among global destinations.
