Toyota is preparing to enter the growing compact pick-up market with a new, as-yet-unnamed small truck designed to compete with the Ford Maverick. The vehicle promises hybrid efficiency, a unibody design, and a starting price of around $30,000 (approximately £23,000). The move reflects Toyota's strategy to appeal to buyers seeking a versatile, affordable pick-up without sacrificing modern features or refinement.
Senior executives have confirmed the pick-up will sit below the Toyota Tacoma in both size and price. It is expected to attract urban drivers and first-time pick-up owners who prioritise practicality, fuel efficiency, and a more city-friendly design than traditional, larger pick-ups.
