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Evening Standard
Evening Standard
Anna Wise

Myprotein owner cashes in on protein boom but warns of hit from new EU tariffs

Myprotein owner THG has announced a tie-up with retail giant Frasers Group (THG/PA) -

Myprotein owner THG has hailed a “stellar” performance after raising prices and broadening its range of protein products, but said it had been impacted by the EU scrapping tax relief for cheaper imports.

In an update on its financial performance for the first half of 2026, the Manchester-based e-commerce group said sales from its nutrition division, which includes sports nutrition brand Myprotein, jumped by 9.2% compared with the same period a year ago.

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