Russian entrepreneur Timur Sardarov completed his purchase of legendary Italian motorcycle manufacturer MV Agusta in September, 2019. The honeymoon phase was cut short, however, when COVID-19 forced production shutdowns in March, 2020. Obstacles have only littered Sardarov’s road plans since then.
From resource shortages to supply chain breakdowns, from the conflict in Ukraine to global inflation, MV Agusta has endured, however. Sardarov doesn’t just want the business to survive, though, he wants it to thrive. To help MV do so, the CEO recently agreed to a strategic partnership with Pierer Mobility Group’s KTM. Sardarov sat down with our colleagues over at Motorcycle.com on November 21, 2022, to talk about the new alliance.
