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The Independent UK
The Independent UK
National
Kiana Doyle

Music Review: Poppy grows up and goes dark pop-y with genre-blending album 'Zig'

ASSOCIATED PRESS

Not quite dark pop, not quite techno, not quite any genre at all, Poppy's fifth studio album, “Zig," is rather a mix of several different styles and an example of how far she's come since her debut five years ago.

“Zig” strays far from Poppy's old bubblegum pop sound for those who remember her 2017 debut, “Poppy.Computer," which followed her earliest introductions to the cute-but-strange, pseudo-AI Poppy character — first discovered via surreal performance art YouTube videos in 2015. The bleach-blonde android is nowhere to be seen in “Zig,” but that's not a surprise — she's been gone for some time now.

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