Edinburgh-based Muckle Media has acquired Taste Communications Scotland in a six-figure deal.
Taste's brand and team move to form part of Muckle Media’s wider group of companies.
The firm was formed 10 years ago, specialising in food and drink marketing, with clients including Gleneagles, Fairmont St Andrews, Prestonfield and The Three Chimneys.
Muckle Media will integrate with Taste over a 12-month period from the start of April, with founder Stephen Jardine becoming a non-executive director of the wider group.
The agency will relocate to Muckle Media’s Edinburgh headquarters at WeWork on George Street.
Nathalie Agnew, managing director at Muckle Media, said: “I’ve long admired the work of Stephen and the Taste Communications team and the fantastic brands they work with - this deal builds upon our existing experience helping food, drink and hospitality brands to grow through strategic, creative communications, bolstering our team and client list.
“We look forward to continuing to build upon Taste Communications’ excellent reputation as a specialist food, drink and hospitality specialist agency, bringing our extensive team’s skillset to add value to their fantastic clients.
“We are actively seeking further investment opportunities as we grow an exciting, nurturing and ethical agency with global ambitions, from our Scottish base,” she added.
Jardine commented: “After 10 years in business I wanted to find a fresh way to take Taste forward and develop what we have achieved - Nathalie has built a brilliant business with a great reputation and Muckle Media is the ideal home for the next chapter in the Taste story”.
The deal represents Muckle Media’s second acquisition and fourth agency brand to join, following Platform PR, which was acquired in 2015, and Relative PR, a spin-out brand launched in 2019 to support family-owned businesses with communications.
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