The ratings woes continue for MSNBC post-election, as the liberal cable news channel saw nearly half of its viewers flee following President-elect Donald Trump’s victory. Perhaps even more stark, though, is that the network’s biggest (and highest-paid) star just saw her viewership sink to the point where she was recently beaten by a rerun of Ancient Aliens.
According to Nielsen Media Research, MSNBC has lost 47 percent of its overall audience since Election Night compared to the rest of the year, averaging just 497,000 total-day viewers and 49,000 in the advertising demographic of adults aged 25-54. CNN has also seen double-digit losses, dipping 33 percent and pulling in just 357,000 total-day viewers and 65,000 in the key demo.
