MSI plans 30% gaming product price hike as memory and GPU shortages bite — 'This year is the most severe year since the company was founded'

MSI MAG B850 Tomahawk Max Wifi II.

MSI plans to raise the prices of its gaming products by 15-30% in 2026, general manager Huang Jinqing told investors at an earnings briefing on March 13, according to a report published by Taiwan's United Daily News. Shortages of DRAM and Nvidia GPU supply, compounded by AI infrastructure demand consuming the bulk of available memory production, are driving the increases.

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