YouTube megastar James 'MrBeast' Donaldson has filed a lawsuit against the company he partnered with to launch MrBeast Burger, a business venture that began selling fast food in December 2020 using the influencer's brand. The MrBeast Burger concept operates using so-called ghost kitchens, which is where a company sells the menu item online but then the order is fulfilled by a partner restaurant supplied with the branded accoutrements of packaging etcetera: or so the theory goes.
MrBeast's suit alleges that Virtual Dining Concepts, the Florida company he partnered with for MrBeast Burger, has been delivering food of terrible quality, so bad it's often "raw" and "inedible", and has been unwilling to engage with or act upon his complaints (thanks, Bloomberg). It says that the company put rapid expansion above product quality, that MrBeast's reputation has been damaged by his association with the burgers, adds that the YouTuber has apparently not been paid "a dime", and requests that the court grant MrBeast the right to "terminate" the whole enterprise.
