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Technology
Matt Wille

MoviePass returns on Labor Day without its best feature

MoviePass is back for real this time. Beginning on September 5, the subscription movie service will relaunch as a beta program — but there will not be an option for unlimited theater outings. Instead, subscriptions will be available for $10, $20, or $30 per month, with prices varying slightly depending on a subscriber’s home market.

The new MoviePass will open as a waitlist on Thursday, August 25 at 9 a.m. ET; it’ll stay open for five days but is first-come, first-served. Those would-be subscribers that make it through to the beta program will be given 10 invites for friends, too.

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