Marlon Brando wore a Rolex when he played the iconic character Colonel Kurtz in Apocalypse Now (1979). Paul Newman sported one as pool hustler Fast Eddie Felson in The Color Of Money (1986). Bill Paxton, as treasure hunter Brock Lovett, also had one on his wrist as he descended in a submersible to the famous wreck in Titanic (1997).
However, Rolex has never been involved with product placement. When a character wears a Rolex watch, this is an artistic choice made by the actors and directors. Thanks to these watches and their screen presence, Rolex is forever linked to the world of cinema.
