Sports streaming giant DAZN has reportedly launched a ground-breaking bid to stream every single EFL fixture, in a move that will likely signal the end of English football's 3pm blackout.
According to iNews, the company, which has 20 million subscribers around the world, is set to make a 'significant' offer for the global rights for EFL games from the 2024-25 season as part of a substantial overhaul of coverage for the league.
Should they be successful, the move would likely mark the end of the 3pm blackout, which prevents broadcasters showing any games between 2.45pm and 5.15pm every Saturday. The measure has existed for 60 years and aims to protect clubs from losing match-going fans and subsequent revenue. However, there's an increasing feeling that in the age of swelling TV coverage and increased use of illegal streaming services, the current set-up is not fit for purpose.