
Spending on Mother's Day is expected to increase by 9% this year to 10.8 billion baht, the highest level since 2012, as consumers feel less concerned about the Omicron variant of Covid-19, reflecting the start of the country's tepid economic recovery, according to the University of the Thai Chamber of Commerce (UTCC).
Thanavath Phonvichai, president of the UTCC, said the survey on spending behaviour during Mother's Day on Aug 12, including 1,288 respondents nationwide, showed that most of those sampled plan to spend more on the holiday and will go out to travel and dine out.