Not everybody who watches football and follows an international team spends their days overseas knocking back pints of beer like as if there were rumours of a global hops shortage, but there's no denying that alcohol and away days are a natural fit for some.
World Cup 2026 is no exception and supporters who like a beer are being welcomed with open arms by three host nations with thriving beer cultures of their own. Still, the fans in the stadiums are a captive audience for high prices and they're certainly encountering those.
