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Fortune
Fortune
Tatiana Sataua

Most Americans oppose election betting. Prediction-market odds are coming to their TVs anyway.

(Credit: ED JONES/AFP via Getty Images)

Americans can turn their predictions about who will control Congress into a bet, but most don’t think they should. With the midterms approaching, 60% of U.S. adults oppose using prediction markets to wager on election results, while 13% support it and 24% are unsure, according to a Reuters/Ipsos poll provided to Fortune.

They’ll see the odds anyway. CBS News said Sept. 30 it would add real-time prices from Kalshi to its midterm coverage, alongside its own polling. Kalshi has similar deals with CNN and CNBC, and it licenses vote counts and race calls from the Associated Press. CBS News and CNN now share an owner: Skydance, which completed its purchase of CNN’s parent, Warner Bros. Discovery, on Oct. 6.

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