Both parents and children will be able to get free breakfast at Morrisons cafés this Easter.
The supermarket chain has partnered with Kellogg’s to launch a breakfast club over the Easter holidays.
You can get yourself the freebie by ordering a "Kellogg’s breakfast" before 11am, in any of the supermarket chain’s 406 cafés across the UK.
Each member of the family can choose from a bowl of of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk.
The joint initiative will run from Monday, April 3 until Monday, April 24, while stock lasts.
The partnership aims to support families during the Easter holidays when many school breakfast clubs are unavailable.
Recent research from Kellogg's found that nearly a third of parents are struggling financially to feed their family at the moment.
Over half of the parents surveyed also said they would be interested in their child being able to access a breakfast club over the school holidays.
The partnership with Morrisons is an extension of the school breakfast club programme Kellogg’s has been supporting in the UK since 1998.
Chris Strong, Morrisons café buying manager, said: “We know that the school holidays can be a worrying time for families who need to cater for additional meals that would otherwise be covered at school, therefore we are pleased to be joining forces with Kellogg’s to offer our customers a free bowl of cereal when they visit a Morrisons café.”
In addition to the breakfast programme, Morrisons will continue to offer its Kids Eat Free promotion over Easter in its cafe stores.
The scheme allows families can get a free kids meal when purchasing an adult meal costing £4.49 or more
Kellogg’s managing director, Chris Silcock added: “We’ve been supporting school breakfast clubs across the UK for 25 years now with food and funding, but we know that there is a need for more provision in the school holidays.
“The scheme with Morrisons extends the support we can provide families outside of term time."
The free breakfast initiative with Kellogg’s, follows on from the success of Morrison's "Ask for Henry" scheme last Autumn.
This saw the supermarket partner with Heinz to give away a free jacket potato and beans in its cafés.
Again this was introduced in response to the rising cost of living.
