Morrisons has partnered with breakfast giant Kellogg’s to launch a breakfast club where the whole family can enjoy a bowl of cereal. The Easter promotion will be available while stocks last in all Morrisons Cafes throughout April.
The partnership with Morrisons is an extension of the school breakfast club programme Kellogg’s has been supporting in the UK since 1998. The company has supported 5,000 clubs to open their doors to feed children in the morning and provide them with breakfast.
Research carried out for Kellogg’s has found that nearly a third of parents are struggling to feed their families. More than half of parents asked said they would be interested in their child being able to access a breakfast club over the school holidays.
