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Barchart
Barchart
Subhasree Kar

Morgan Stanley Doubles Down on Apple Stock as New Offerings Become ‘More Exciting’

Apple (AAPL) is giving investors a fresh reason to revisit its growth story after the company’s Sept. 9 product event unveiled a broader lineup of new offerings, including its first foldable iPhone, the iPhone Duo, upgraded iPhone 18 Pro models, and advances in Apple Intelligence and Siri.

Morgan Stanley is becoming even more constructive on the stock, arguing that Apple’s pace of hardware and software innovation is looking more compelling than it has in recent years and that the offerings seem “more exciting.” Analyst Erik Woodring reiterated an “Overweight” rating and a $360 price target, citing Apple’s latest product event as a sign of stronger innovation and above-trend growth into fiscal year 2027.

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