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Barchart
Pathikrit Bose

Morgan Stanley Deems Apple's September 9 Event 'Most Consequential in a Decade': What AAPL Stock Investors Should Know

Consumer electronics giant Apple (AAPL) will be holding its annual product launch event today. As usual, rumours are rife, and speculation abounds about what the iPhone maker will unveil at its flagship event, which is focused on a new lineup of products. However, there are some significant developments to look forward to this time.

Named "Surprise and Shine", the event will be the first with new CEO John Ternus at the helm. Moreover, it has been widely reported that a new foldable iPhone, tentatively titled iPhone Ultra, will also be unveiled, along with the iPhone 18 Pro and Pro Max.

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