Against warnings that Twitter is on the verge of collapse, the social media platform hadn’t died Saturday – at least not yet. But things aren’t necessarily going well for new owner Elon Musk’s goal to re-engineer the company to his tastes and with it the larger, potentially quixotic, goal of re-setting standards of social discourse online.
But while reports of chaos at the company multiply, not all interactions have necessarily proved negative. Pharmaceutical giant Eli Lilly said last week that a tweet by an imposter account over insulin pricing in the US that caused the company’s stock to plunge “probably highlights” a need to bring down the cost of the drug.
