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The Guardian - UK
The Guardian - UK
Lifestyle
Ellie Violet Bramley

More than words: the rise of the clapback T-shirt

Victoria Beckham Gisele Bündchen Hailey Bieber Michael Cragg Nigella Lawson Tulisa Contostavlos Victoria Secret
Michaela Stark models a ‘Bring Back Gisele’ T-shirt by Sports Banger.
Michaela Stark’s ‘Bring Back Gisele’ T-shirt quotes a comment from an online troll. Photograph: Courtesy of Sports Banger

If the slogan T-shirt is now a familiar sight, a sub-category is on the rise: the “clapback T-shirt”, which, in 2023, comes with a statement responding to online criticism.

This week, Michaela Stark, a subversive visual artist who was trolled after a recent collaboration with the lingerie brand Victoria’s Secret, was photographed in a T-shirt that read “Bring Back Gisele”.

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