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The Guardian - UK
The Guardian - UK
Technology
Aisha Down

More than 20% of videos shown to new YouTube users are ‘AI slop’, study finds

Max Read United States Kapwing Meta
Cartoon cat in handcuffs flanked by uniformed police
The Super Cat League features human-like cats in (AI-generated) bizarre scenes. Illustration: @SuperCatLeague/YouTube

More than 20% of the videos that YouTube’s algorithm shows to new users are “AI slop” – low-quality AI-generated content designed to farm views, research has found.

The video-editing company Kapwing surveyed 15,000 of the world’s most popular YouTube channels – the top 100 in every country – and found that 278 of them contain only AI slop.

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