The old circus big top at Sydney’s Luna Park has had a decidedly 21st century makeover. The new space, called Sydney’s Immersive Big Top, is a $15m investment: a “magic box” that can deliver spatially mapped audio, specialty lighting, hologram technology and 360-degree projections.
Sydney is no stranger to light and sound projections – Vivid had record attendance numbers in 2023 and the city has played host to everything from gargantuan Van Gogh hangars to Louis Vuitton and Gucci brand activations-slash-interactive exhibitions. This is a city that lives large but the Big Top is Sydney’s first permanent space for work of this nature.
