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The Guardian - UK
The Guardian - UK
Business
Stuart Heritage

Be more Jagger? How BBC’s Matt Brittin could follow up Elvis appeal to staff

Composite image of Elvis Presley wearing a purple shirt and Matt Brittin in a black suit
Matt Brittin, right, urged BBC staff to channel their inner Elvis in an all-staff call earlier this week. Composite: Getty Images

The BBC director general, Matt Brittin, has started the job at a time of huge crisis. Money is short, jobs are being cut and it’s likely entire channels will be culled to stem the tide. This is a moment that requires great motivational charisma, which is why, in a recent all-staff call, he urged BBC employees to be “a bit more Elvis – a little less conversation, a little more action”.

Clearly, this isn’t great. But maybe this is how things are now. Perhaps, if you really want to unite a flagging workforce against a vast and inevitable decline, you need to start quoting song lyrics at them. With that in mind, here are some more that Brittin could use in his next call.

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