More AI Is Coming to iOS 27. Why That Could Make Apple Stock a Buy Here.

Despite booming demand for its iPhones, tech giant Apple (AAPL) hasn’t exactly escaped criticism, especially for not flexing the same artificial intelligence (AI) muscle as its Big Tech peers. While rivals sprinted ahead in the AI race following OpenAI’s ChatGPT debut in late 2022, Apple has often been seen playing catch-up, even leaning on Alphabet’s (GOOG) (GOOGL) Gemini models to power a more AI-enabled Siri. But that doesn’t mean Apple isn’t making its move in the AI space.

According to fresh insights from Bloomberg, Apple is preparing to roll out a stronger AI push with iOS 27. At the center of this update is a new “Visual Intelligence” experience, embedded directly into the camera app. With a simple toggle, users will be able to point their camera at the world around them and have Siri interpret what it sees, delivering real-time, context-aware insights. In short, Apple is aiming to turn the iPhone into a powerful visual AI companion. This is just one piece of a broader AI strategy expected to take center stage at Apple’s Worldwide Developers Conference in June.