Monster Energy is a ubiquitous energy drink brand, now owned by Coca Cola, that as part of its marketing targets the gaming audience. It was an in-game item in Death Stranding (though clearly didn't pony up for the Director's Cut, which removed it). As much as the brand wants to appeal to gamers, though, it also has a reputation within the industry for being heavily litigious. Previous legal tangles include a clash with Ubisoft over Immortals: Fenyx Rising (which was initially called Gods and Monsters).
Yep, it's another brand that thinks it owns the generic word it's adopted. This time, however, it picked the wrong target.
