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Business

Thomas Hughes

Monster Beverage: Monster Upside or a Risky Buy?

Monster Monster Beverage MarketBeat MNST

Monster Beverage (NASDAQ: MNST) faces headwinds that make it a potentially scary buy, including weakness in the alcohol segment. With the alcohol business contracting in Q4 2024, rationalization is needed, posing a headwind for shareholder value.

[content-module:CompanyOverview|NASDAQ:MNST]

However, strong performance in other segments and solid operations make it a compelling yet risk-aware investment. The question is how high the stock price can get and how likely it is to get there, and market signals indicate new highs can be set this year.

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