Good morning. With the platinum jubilee behind us, there could be few more fitting tributes than to anoint a new set of summer kings and queens: the stars of the new season of Love Island. This year’s edition starts tonight, and it comes with a host of innovative features: a new villa, an even bigger gym, and Michael Owen’s daughter Gemma. (“He took it quite well,” says Gemma. “It’s probably a father’s worst nightmare,” says Michael.)
If viewers can wrest their attention away from the “the biggest bedroom we’ve had” tonight, though, they may notice something else: Love Island has a new sponsor. Instead of a fast fashion brand, this year’s clothing partner is eBay – and the traditional range of instantly disposable swimwear will be replaced by secondhand clothes that might inspire your own choices, but cannot be precisely replicated.
