Shoppers looking to change their mobile phone contract or get a better deal are switching over concerns of huge data roaming charges. That's according to a new report by Lyca Mobile who's research shows changes to roaming fees are a serious issue for UK mobile users, prompting people to abandon their current provider in search of a better deal.
Almost half (44%) of people surveyed said bringing back roaming charges is making them question if they should switch providers, with more than one-third (36%) stating that free roaming tariffs offered by alternative providers outside of the big four UK operators would prompt them to switch.
The situation is compounded by widespread confusion about roaming charges, with more than half (51%) of UK mobile contract customers stating they don’t know if their provider has reintroduced roaming charges and just four in ten (39%) feeling confident they understand how much they will pay for roaming in the EU.
