The new pitch clock means Major League Baseball franchises are set to extend alcohol sales for an extra innings for the duration of the 2023 season.
Thanks to a number of rule changes including the pitch clock, MLB games have been considerably shorter in 2023. Through the first week and a half of the season, the average game time has decreased 31 minutes and is on track to be the sport's lowest over a campaign since 1984.
As a result of faster games, fans are able to consume less beverages, including beer. The minor leagues played with the pitch clock last season, and one general manager - High-A Brooklyn Cyclones GM Kevin Mahoney - suggested there was no decrease in concessions sales even with the shorter games.