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Daily Mirror
Daily Mirror
Sport
Andrew Gamble

MLB teams to extend alcohol sales as new pitch clock makes baseball games shorter

The new pitch clock means Major League Baseball franchises are set to extend alcohol sales for an extra innings for the duration of the 2023 season.

Thanks to a number of rule changes including the pitch clock, MLB games have been considerably shorter in 2023. Through the first week and a half of the season, the average game time has decreased 31 minutes and is on track to be the sport's lowest over a campaign since 1984.

As a result of faster games, fans are able to consume less beverages, including beer. The minor leagues played with the pitch clock last season, and one general manager - High-A Brooklyn Cyclones GM Kevin Mahoney - suggested there was no decrease in concessions sales even with the shorter games.

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