Prada's Spring/Summer 2025 show championed individuality in the face of digital homogeny. It made sense then that Miu Miu – once the house's little sister, now a grown-up sibling with just as much power – riffed similarly.
On guests' seats were newspapers bearing QR codes that linked to various cultural criticism essays. One, entitled 'The Dawn of Endcore' by Shumon Basar, explores the loss of self in the age of social media. 'I genuinely don’t know where my doomscrolling ends and where I begin,' Basar writes.
