Since the release of the Fujifilm GFX line, the definition of what digital medium format is, and what it can be used for, has changed quite a bit.
Cameras like the new Fujifilm GFX 50S II have delivered digital medium format quality to the masses, making it an extremely popular option, and some of Fujifilm's best cameras. But however brilliant this may be, affordable lens choices have been somewhat limiting, so when a new lens for the GF mount is released, it certainly sparks interest.
