What if I told you that you could buy all the cycling products you love for a fraction of the regular price? The same shiny metal and sensuous carbon. The same tantalising weight figures and tasty anodising. That's obviously nonsense, but head over to behemoth Chinese retail platform AliExpress, and you might find yourself believing it's possible.
AliExpress, and to an extent, many other retail platforms, are awash with bike gear that looks eerily similar to familiar products but clearly isn't the real thing. Or it's so cheap that the chances of it being genuine are entirely far-fetched.