The Ministry of Commerce and Industry has issued a directive to e-commerce platforms to remove drinks such as Bournvita from the category of "health drink." This is a significant action focused on protecting consumers, especially youngsters. This ruling is in response to the National Commission for Protection of Child Rights (NCPCR) findings, which suggest that the current regulations do not define "health drink" in any particular way.
The Ministry of Commerce and Industry's recent notification, dated April 10, emphasised the concerns raised by the NCPCR regarding the labelling of certain products as "health drinks." The NCPCR, through its inquiry, concluded that there exists no clear definition of "health drink" under the prevailing FSS Act 2006, rules, and regulations.
