The Kodak Charmera keychain digital camera was a marketing masterclass and a huge hit for 2025. The tiny camera came in one of six retro varieties, delivered in a mystery blind box for just $30. It sold by the bucketload (and now costs a still-reasonable $35).
It popularized miniature cameras, both those that came before, such as the Tamagotchi-like Fujifilm Instax Pal, and a wave of Charmera-inspired alternatives that followed. Some aped traditional styles, like the Chuzhao TLR-style digital camera with its waist-level screen design, while others majored on the miniature.
