It might be the year of the millet, but many Indian brands and individuals have been religious consumers of the super grain years before it became ‘cool’. This festive season, we look at four brands crafting traditional sweets and savouries using ragi, foxtail millet, and other variants.
GudFudBox, Chennai
The brand that started in 2017 with millet-based savouries, soon moved on to sweets and now has a catalogue boasting traditional favourites such as karupatti wheat halwa, thinai pandhari ladoo, kambu kara sev, and ragi olai pakoda. “The idea behind the brand was to change the mindset that healthy isn’t tasty,” says founder Vinod Radhakrishnan, who also runs an industrial catering service at Egumadurai, Tamil Nadu, where the GudFudBox kitchen is also located.
