After receiving recognition both from traditional finance and regulators, cryptocurrency is set to solidify its position in the UK and globally. Still, the industry's treatment of retail investors remains outdated, with many companies not adapting their approach to the needs of a growing non-crypto native consumer base.
A recent survey by Finder shows that 2023 was the pivotal year for crypto's popular perception. Successfully weathering the storm of 2022, the industry managed to restore the trust of consumers and advance to the popular discourse in mainstream media. In this opinion column we highlight the on-going crypto narratives, challenges for industry growth and overall market potential.
